![]() ![]() Ad credits will be automatically applied to eligible customers’ accounts, and they will receive a notification of the addition. ![]() Starting in late May 2020, ad credits will begin rolling out to eligible customers in phases over the coming months. Google hasn’t released specific details on how this calculation is made, but has specified that it’s based on the account’s historic ad spend, their country, and currency. What is 1 credit worth? The value of each credit will vary by customer. How much do businesses get?Įach eligible advertiser gets 1 ad credit. Brand-new accounts in 2020 will also be ineligible. So, if you haven’t spent anything in your Google Ads account in 2020, you will be ineligible. ![]() The main eligibility requirement of advertisers is they must have spent money on Google Ads in 10 out of the last 12 months in 2019 AND in January and/or February of this year. On April 20, Google finally revealed much of the highly sought-after details regarding the program. You may have heard that Google plans to provide small and medium-sized businesses all over the world with $340 million in Google Ad credits to assist during the COVID-19 crisis. ![]()
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